Old towns


Discover historic old towns

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History combined with shopping! A selection of particularly beautiful old towns with colourful house façades, grand pedestrian zones and impressive sights. 

Old town of Sterzing

Sterzing is a medieval town with ties to the Fugger dynasty and impresses with its romantic-picturesque character. This small Alpine town, once a place of shelter for emperors and kings, is today a little gem, rich in historic-artistic treasures. The striking Tower of the Twelve (Zwölferturm), the distinctive landmark of Sterzing, separates the old town from the new town. The 46-metre high tower, which was built in 1470, suffered in 1867 when the pointed spire burned down. This was replaced by a stone stepped gable. The Nepomuk monument also stands out. The statue of the patron saint of troubled waters was built in 1739 to banish the water bodies of Vallerbach and Eisack, since repeated floods had plagued Sterzing. Simply enjoy a stroll through this magnificent old town. 


Old town of Innsbruck

Innsbruck's famous landmark lies in the middle of the Gothic old town, one of the most beautiful and best preserved medieval city centres in Austria. The "Maximilianeum" - the memorial to Emperor Maximilian I. (1459 – 1519), who was one of the most significant personalities in Europe, can be found in the building of the Goldenes Dachl (Golden Roof). He left numerous traces in his favourite city of Innsbruck, of which the Golden Roof became the landmark of the town. Shopping is also a true delight in Innsbruck. The shops in the old town, the Maria-Theresien-Strasse pedestrian area, the new Rathausgalerie (Town Hall Gallery) and even the market hall with its charming farmer's stalls invite you to take a shopping stroll.


Old town of Hall in Tyrol

Even today, the numerous picturesque narrow streets, the typical façades and the unique flair are reminiscent of times long gone by... The small historical town is situated 10 km east of Innsbruck.

The production of salt began in Hall during the Middle Ages and was extracted from the nearby salt mountain in the Hall Valley. Hall today is a lively little town with one of the most beautiful preserved old towns in Austria, in which you can experience a modern shopping experience and stylish hospitality between history-laden walls. The beautifully restored old town with the Burg Hasegg and Münzturm coining tower attract numerous visitors from all over the world every year.