ADVENT IN THE WIPPTAL VALLEY

When the cold season begins, the lights shine particularly bright and warm, because then it's Advent. In the Wipptal Valley, this time is celebrated with many customs and festivals. From the St. Nicholas procession to the baking of traditional Christmas cookies and Advent markets. 

The heart of Advent is all about coming together. The cozy atmosphere creates a space for fellowship and reflection. People gather to celebrate Tyrolean Christmas traditions and enjoy each other’s company. You won’t find any hustle and bustle here—in the Wipptal, Advent is a quiet and contemplative time.
The highlight is the Tyrolean Operetta Advent, where on two dates the historic village center of Matrei is transformed into a pre-Christmas stage.
Various craft workshops open their doors to visitors, regional producers sell their products at stands in the historic buildings, and you can treat yourself to culinary delights. Musical performances are also held at all the stalls.
But various Advent events also take place in many other corners of the Wipptal. Festive sounds of traditional Christmas carols fill the churches, hikers stroll through the village on a torchlight hike, and nature lovers look forward to the many recreational opportunities such as skiing, cross-country skiing, snowshoeing, and much more.

Advent Market at Trautson Castle in Matrei | © TVB Wipptal | Helena Beermeister

Christmas Market at Trautson Castle

Built in 1221, Trautson Castle in Mühlbachl—one of the Wipptal Valley’s most significant historical landmarks—serves as the atmospheric backdrop for the Advent market every year. Regional delicacies such as Kiachl and mulled wine, handmade gifts, and festive brass band music invite visitors to linger.

Date:First Sunday of Advent, November 29

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Horse-drawn carriage with angels between many visitors to the Operetta Advent | © Irene Rapp

Operetta Advent in the village center of Matrei

Every year, Matrei Advent is opened with the entry of the shepherds and angels. Christmas carols in the Heilig-Geist-Kirche and several musical performances in the Marktl provide a musical treat. Various craft businesses open their doors to visitors, regional producers sell their wares at stalls in the listed buildings and you will be well catered for with culinary delights.

Dates: 

  • Saturday, December 12, from 5:00 p.m. to 10:00 p.m. 1st Operetta Advent with Artisans in the Town Hall
  • Saturday, December 19, from 5:00 p.m. to 10:00 p.m.: 2nd Operetta Advent with *The Polar Express* and musical performances in the City Hall

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Torch dancers with torches in their hands at the Operetta Advent in Matrei

All events during Advent

From Advent singing to Advent markets and Tyrolean evenings. There's a lot going on in the Wipptal during Advent!

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Three people dressed in winter clothing, holding burning torches | © TVB Wipptal / Johannes Bitter

Weekly program in Advent

Enjoy the active pre-Christmas season in the Wipptal:

  • Torchlight hike
  • Pleasure triathlon
  • Alpaca hike and much more

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