PROMOTION PROJECTS

The TVB Wipptal is currently implementing several funding projects with the support of the federal government, the province of Tyrol and the European Union (LEADER, Interreg).

Interreg Italy - Austria

Link to/Footer%20-%20Pages/foerderprojekte/photoprojekt-echt
Two cyclists on a mountain bike trail ride to a mountain pasture | © TVB Wipptal | Johannes Bitter

Photo project ECHT

Development of comprehensive content marketing for the tourism regions in the northern and southern Wipptal.

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Link to/funding projects/climate impact adaptation
Larch meadows in Obernberg in the fall | © Tourismusverband Wipptal | Johannes Bitter

Climate impact adaptation strategy Wipptal

Conception of transformation measures in the mountain sports context for less dependence on external conditions (snow, ...)

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Link tohttps://www.tirol.gv.at/landesentwicklung/eu-regionalpolitik/eu-strukturfondsprogramme/leader-programm/
Fresh water at the fountain | © TVB Wipptal

Water adventure trails

Water stations are being revitalized along the Gschnitzbach stream and a consistent concept is being developed.

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Link tohttp://www.interreg-wipptal.eu/bergwelten/520
View from the mountain over the Gschnitztal valley in the early hours of the morning | © TVB Wipptal | Johannes Bitter

Bergwelten Film Production

Two programs of "Bergwelten" (summer & winter) present the Wipptal south & north of the Brenner Pass.

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Link tohttps://www.tirol.gv.at/landesentwicklung/eu-regionalpolitik/eu-strukturfondsprogramme/leader-programm/
Hikers on the Gstreinjöchl with rugged mountains | © TVB Wipptal | Joakim Strickner

Upgrading border hiking trails

Paths around the border area between Austria & Italy are being improved and upgraded.

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Link tohttp://www.interreg-wipptal.eu/energie-und-kraftplaetze/511
A chapel in a clearing surrounded by forest in summer © TVB Wipptal

Energy & power places

Special energy and power spots are created with loungers and benches.

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Link tohttp://www.interreg-wipptal.eu/knappenweg-auf-den-spuren-des-historischen-bergbaus/498
Tunnel entrance of the mine with an information board © TVB Wipptal

Miners' path

From Ridnaun to the mining trail in Nösslach, the miners' trail with stations on mining is being created.

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Link tohttp://www.interreg-wipptal.eu/abps-alte-brenner-pass-strasse/194
Summer photo of the historic town center of Matrei | © TVB Wipptal | Johannes Bitter

Old Brennerstrasse

The themed street was enlivened with guesthouse theater and a traveling exhibition.

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LEADER projects

Link tohttps://www.tirol.gv.at/landesentwicklung/eu-regionalpolitik/eu-strukturfondsprogramme/leader-programm/

Dig.Tour 2025 - Part 1

Start of a digitalization offensive for tourism in the Wipptal with a 6-day course on various topics.

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Link tohttps://www.tirol.gv.at/landesentwicklung/eu-regionalpolitik/eu-strukturfondsprogramme/leader-programm/

Dig.Tour 2025 - Part 2

The further development of the digitalization offensive in Wipptal Valley tourism with business coaching.

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With the support of